Scratchpad for Internal planning page for COVESA AMM April 2023 - Technical

Plenary / Thought Leadership & Market Trends

Track 6 - Other

Day 1

PROPOSED

1:00 - 1:30

COVESA for Newcomers

Steve Crumb

Plenary / in-person speakers

Steve

1:30 - 2:00

COVESA Member Keynote

COVESA President ( Matt)

Plenary / Keynote

TBD

Steve

2:00 - 300

Understanding and Engaging in COVESA Expert Groups & Projects

Paul plus others

Round Robin

Explanation and call to participate in the various aspects of the Data EG, EV Charging EG, and other BoFs/Projects; also mention TST 

Advertisements of new stuff during the week; Q&A

Paul, Steve

3:00-3:15

Break

Time

Title/Type/Speaker(s)

Title/Type/Speaker(s)

3:15 - 3:45

Introduction to Vehicle Signal Specification (VSS)

Introduction to VSS for those who are not familiar with it.  What it is?  What business problems does it solve?   What it is not?  How it fits within COVESA?  How to get involved?

@adnan.bekan@bmwgroup.com 

TOPIC That does not conflict directly with VSS

• Android App Store BoF?

• Deeper dive tech?

• Last year was Security

3:45 - 4:30

Data Centric Architectures 

Primary:

@Stephen Lawrence

Supported By:

@adnan.bekan@bmwgroup.com 

@Erik.Jaegervall@se.bosch.com 

Vehicle Experience Presentation

OEM Perspectives on Emerging Industry Opportunities

Mike Nunnery - This is a possible session that we could do like we did at the AMM in October where Steve was moderator and Matt Jones and Charlie Cross did kind of a fireside chat.

We know that Matt/Ford and Steve will be in attendance and right now Trpko is working on travel to get out of the ITS American event he is speaking at during the same time as our AMM.  Trpko said that he is also going to see if Dan Cashen from Stellantis who it looks like is going to be leading the Vehicle Experience BoF can attend and if not Dan Cashen Trpko is going to talk to Vishnu (SVP at Stellantis) since VP's have easier time with travel approvals.  This was a very well attended session on main stage last AMM and great conversations and collaboration conversations too.

4:30 - 5:30

White Label App Store Birds of a Feather

Milena Mascalo, BMW

5:45 - 7:45

Welcome Reception (possibly offsite?)

Day 2

9:00 - 9:15

Welcome & COVESA Introduction

Steve Crumb

Plenary / in-person speakers

Steve

9:15 - 9:45

Future Challenges for an OEM

• Changing Customer Expectations

• Faster delivery and time to market

• Increased Developer Efficiency

• Software Platforms and Tools

Matt Jones, Shareef Hakim, Ford Motor Company

Plenary / Keynote

Matt

9:45 - 10:15

Vehicles in a Digital Ecosystem

Gerald Spreitz (Placeholder)

Plenary / Panel

Ansys wants to speak

10:15 - 10:45

10:45 - 11:15

Navigating the Road Ahead: Understanding the Software-Defined Vehicle Future

Maite Bezerra, Principal Analyst

Keynote/Panel

  SDV, Wards Intelligence Informa Tech Automotive Group

The automotive industry is converging around the development of software-defined vehicles. However, there is still much uncertainty surrounding what exactly defines a software-defined vehicle and what the product-development path looks like for the industry as they invest billions of dollars in this transition. This session will delve into these critical points and provide insights into the current industry state and expectations for the future of software-defined vehicles.

Informa

11:15-11:45

Business track 2 (Data)

Keynote

Volvo Group AB (Magnus Liljeqvist Global Tech Strategist)

11:45-12:30

Business track 3  (Data)

Panel

Panel to follow-up keynote following

Volvo Group AB (Magnus Liljeqvist Global Tech Strategist), AWS (talking with Lowry), Geotab (Christoph), Start-up? (Maybe RemotiveLabs), Ford-Pro (John Musser providing a contact)

Thomas

Fleet-OPS; FMS; Open Projects

What role does VSS and open standards play in Fleet-OPS?

12:30 - 1:45

1:45 - 2:15

Thought Leadership 3 (Services)

Sustainable SW Architecture Development for Future Vehicles

Florian Baumann

Senior Director of Product Management, Middleware & DevOps

Chat

Sustainable SW Architecture Development for Future Vehicles

*Reduce complexity and interdependencies among the many different ECUs

*Unite applications to unlock new software-enabled functionality

*Control the software that defines the user experience of their vehicles

*Standard-based approaches for interfaces, which improves reuse and creates an open platform for innovation.

Proposal from Roger:

There is a clear trend toward app stores – particularly non-Google app stores – and, more broadly, enabling embedded/native application deployment in cars that protect the car makers control and independence and protect the customer’s data while also removing the distraction and shortcomings of phone-based mirroring solutions.  This is reflected in recent announcements from Aiden Auto, Volkswagen/CARIAD, and Mercedes MB.OS.  There are significant implications for connectivity and the connectivity budget – to say nothing of business model implications.  I am prepared to address all of that with both secondary market data, forecasts, and consumer survey data regarding their preferences from our own survey work.

2:15 - 3:00

Business track 4 (panel) (Services)

Services as Software-Enabled Revenues 

Moderator: Maite Bezerra, Principal Analyst - SDV, Wards Intelligence Informa Tech Automotive Group

Panelists

Panel

  Questions posed during this panel:

·       Is combining third-party apps with modular and open architectures the speediest and most effective solution for software-enabled revenues? How can OEMs bring big tech services to the car while maintaining control over revenues?  

·       In what ways will software-enabled vehicles increase user engagement with vehicle embedded systems and enable the development of value-added services?  

·       How do driver assistance safety features interplay with user experience and enable monetizable use cases?  

Informa/COVESA

Informa reaching out to the European Advisory panel. Maite will moderate. ETA: Title/Abstract by 3/10; Panelists by 3/24

3:00-3:15

3:15 - 4:00 (45 mins needed)

Business track 5 Vehicle Experiences

Panel

Stellantis?? - Trpko or Dan Cashen (working on it, Rightware Andreas Binner/CTO (Confirmed), Pulselabs - Lincoln Merrihew?  Google - Steve Higgens?, Others? 

In-Cabin Choreography:  Designing the Ultimate Vehicle Experience

Consumers expect the absolute best, safest and problem free content and experiences available from their phones, smart home devices, computers and electronic devices, immediately as they become available.  Why would they expect less from a vehicle?  They won't. 

To enable this vehicle manufacturers must not think in terms of fixed predefined use cases bound to specific hardware.  They must think in terms of what capabilities, functions and flexible interfaces must be enabled to support great current experiences as well as those yet unknown future experiences.  They must also think in terms of rapid, safe, frictionless updates to the content and experiences.  

What is needed to design the ultimate in-vehicle experience?  What will these experiences be?  How will the industry deliver and continue to deliver these experiences?

COVESA/Mike

Trpko Blazevski (Global Innovation Mgr) is working on getting out of speaking commitment he has at ITS America same time as our AMM.   He is also looking to see if he can get travel approval for Dan Cashen (Chief Engineer - Cockpit from Stellantis) to travel.  If not, Trpko is going to talk to Vishnu Sundaram (SVP Cockpit, Connectivity & Cloud) to travel since it is easier for SVP to get travel approved. 

4:00 - 4:45

Cologne to Porto - EV Charging Experience - A First Hand Perspective

20 minutes - Matus Banyay shares his experience from his trip from Cologne to Porto in a Ford Mach E

@Matus Banyay 

25 minutes - Matus moderates a panel of industry experts to discuss the issues good and bad uncovered by the trip.

Potential Panelists:

Rolf Bienart - OpenADR, Technical Director 

Achim Henkel, Bosch, Director of Automotive Technologies

Adam Woolway - Parkopedia, Head of EV 

Simon Vogt - Co-Founder &Charge

BMW? : 

Dr. Ali Koç - Head of Location Platfom

Panel

Possibly Matus (moderation) - on EV Charging experience and collaboration needed (Mobility Data Space, BMW?, OpenADR ED (Bienert), Achim or Dirk/Bosch, Charging Station provider/Oliver Adrian?) Parkopedia

COVESA/Paul

Note:  Adam Woolway has been contacted and is going to discuss if this is an event that he can come and speak at since it requires travel.

4:45 - 5:15

(Adjust time)

The importance of defining a comprehensive legal framework for the Software-defined vehicle development

Pedro López Estepa, Director of Automotive, RTI

Keynote

Abstract 
The automotive manufacturers seek to maintain control over the aspects that provide the greatest potential for differentiation, and the software is at the core. This change of paradigm would impact the function of the traditional supply chain. Derived from these challenges and implications from the Software-defined Vehicles comes another complication: developing a comprehensive legal framework. This framework must encapsulate two of the most important legal aspects of the design: liability and IP ownership. In these aspects, there are major differences between traditional hardware design and the implications that software co-development will bring to the table.

This session will cover the reasons behind the urgent need for vehicle manufacturers to determine a new legal framework defining who will own the IP and therefore be responsible for the liabilities, warranty and reliability in the Software-defined Vehicle.

Steve

5:30 - 8:30 

COVESA Member Showcase & Reception - 4-5 vehicles?; 18-22 estimated showcases

Question about space for 5 cars

Day 2

Time

Title/Type/Speaker(s)

Title/Type/Speaker(s)

Title/Type/Speaker(s)

09:00 - 10:00

Data Expert Group Update

General update highlighting DEG progress

Primary:

@Erik.Jaegervall@se.bosch.com 

Supporting:

@adnan.bekan@bmwgroup.com 

@Stephen Lawrence 

IVP/IVE Moved this to Thursday since this competes with too many other key sessions

10:00 - 10:30

VSS Working Session

VSSo - Grounding Ontologies and Modeling 

Primary:

@Daniel Alverez

@Edward Guild 

@Felix Loesch

IVP/IVE Moved this to Thursday since this competes with too many other key sessions

10:30-10:45

10:45-11:30

VSS Working Session

VSSo - Grounding Ontologies and Modeling (continued)

Discussion

Primary:

@Daniel Alverez

Supporting:

@Edward Guild 

@Felix Loesch

VSS Working Session

What do we need to boost the development of connected vehicle services?

30 minutes

Felix Loesch

IVP/IVE Moved this to Thursday since this competes with too many other key sessions

11:30 - 12:30

Evolving VSS into an agnostic information model 

30 minutes

@Ulf Bjorkengren 

Supporting:

@Erik.Jaegervall@se.bosch.com @adnan.bekan@bmwgroup.com @Ulf Bjorkengren 

12:30 - 13:30

13:30 - 14:15

Developing with Drive Playback

“Volvo and RemotiveLabs will demonstrate a solution to playback drive cycles that maps vehicle signals to VSS. The solution hides OEM proprietary signal properties and filters relevant signals for the application developers. Furthermore, we will be running an Android Automotive application that consumes and presents vehicle data. We believe that by adapting an open vehicle data model – VSS - we will facilitate automotive application development, rapid prototyping, and proof concepts across brands and OEMS.”

Peter Winzell  Lead SW engineer, Volvo

Renjith Rajagopal SW Engineer, Volvo

Kristoffer Nilsson SW Engineer, Volvo

Emil Dautovic, VP Business Development, RemotiveLabs

`

14:15 - 15:00

Using VSS to interact with AUTOSAR systems (VSS Vehicle API)

@Erik.Jaegervall@se.bosch.com

@achim.henkel 

15:00 - 15:15

15:15-15:45

Truly portable Vehicle Applications using Webassembly & WASM

Matthias Danzeisen